![]() ![]() ![]() Merlo (AMS) currently offers six models of rotating units to the North American market, with lift heights stretching from 69 to 115 feet and lift capacities ranging from 11,000 to 15,400 pounds. “And we don’t see it ending anytime soon.” “Rotators used within the tree care industry has exploded,” Bailey says. “We are also seeing an uptick on the West Coast.”īailey says while rotators continue to enjoy typical lift and place applications, Merlo (AMS) is seeing new sectors adapting the use of these machines, specifically within tree care and warehouse distribution builds. “Every urban market, especially the East and Gulf Coasts, is showing much growth for rotators,” Bailey explains. Austin Bailey, sales manager for the company, says the market is “extremely hot” and he doesn’t see any signs of it “cooling down” any time soon. South Carolina-based Applied Machinery Sales (Merlo – AMS) has been importing Italian-built rotating telehandlers from Merlo since 2010. Overcoming obstacles in a (very) hot market “While supply chain and logistics challenges continue and machine availability will suffer, at Magni we fully expect to have all the rotators we need to fulfill the demands of our dealers and their end-user customers.” “We’ve built a national network of highly dedicated dealers who understand the importance of education and training thus allowing contractors to easily step into a rotator and to realize the full value proposition of a rotating telehandler from Magni,” Weisman tells ALH. Like most, however, the company has felt the strain of recent industry complications. Magni has experienced strong demand for its products over the last decade, and its successes have not only grown its reputation across the U.S., but its footprint, as well. The company currently offers 16 models of rotating telehandlers, with working heights from 57 to 167 feet and capacities of 11,000 to 28,600 pounds, alongside more than 100 attachments. since 2013, when the company branched out from its home base in Italy and opened six additional locations around the globe. ![]()
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